Chelsea Logistics Partners with Voucherify to Power Rewards Program for Passengers
Chelsea Logistics and Infrastructure Holdings Corp., the leading player in maritime transport and logistics industry, launched its fully integrated rewards and promotions program, ‘Chelsea Loyalty’, powered by Voucherify to ensure accuracy across bookings, encourage off-peak travels, and improve customer satisfaction through personalized rewards.
Voucherify’s composable architecture gave Chelsea Logistics the flexibility to test new campaigns quickly, from seasonal double-points to birthday perks – free from development delays or restrictive templates.
The Chelsea Loyalty Program features four membership tiers mainly: Traveller, Adventurer, Navigator, and Elite Explorer. Each level unlocks escalating benefits such as fare discounts, birthday rewards, seasonal promotions, accommodation upgrades, and exclusive merchandise, turning one-time travelers into loyal brand advocates. Upon sign up (https://bit.ly/ChelseaLoyalty), new members are welcomed with a PhP 100 redeemable digital voucher.
Voucherify’s API also allows passengers and shippers to easily redeem their rewards on board using a QR code. This level of ease was crucial for onboard operations and customer satisfaction. To redeem rewards, members log in though Chelsea Travel (https://www.chelseatravel.ph/Login), and navigate to the ‘Coupons’ tab to view their available digital vouchers.
In just four months post-launch, Chelsea Loyalty generated more than 20,000 loyalty members, 13% booking conversion rate from registered members, and reduced development time with out-of-the-box promotion logic.
Chelsea Logistics Information Technology Senior Manager Efren Bernardino, Jr. said: “This initiative not only rewards our passengers for their loyalty but also demonstrates our dedication to leveraging technology to enhance the customer experience. With seamless registration via our website or mobile app and unique membership numbers for each user, we are setting a new standard in customer engagement and satisfaction through personalized offerings.”
Looking ahead, Chelsea Logistics is preparing to launch an influencer-led acquisition program powered by Voucherify’s voucher issuance and tracking capabilities. Influencers will share unique discount codes with their audiences, while Chelsea Logistics monitors redemptions and pays out performance-based commissions.
Chelsea Logistics President & CEO Chryss Alfonsus V. Damuy remarked: “At Chelsea Logistics, we believe that personalization is the key to meaningful engagement. By delivering timely, relevant offers throughout each stage of the passenger journey, we strengthen customer loyalty and foster long-term satisfaction across our services. We are especially grateful to Voucherify for providing the flexibility and agility we needed to turn that vision into reality.”
